FRUITS ZIPPER: An idol group from Harajuku who spreads Japanese kawaii to the world

 FRUITS ZIPPER IS A FEMALE IDOL GROUP that debuted in 2022. Nakata Yasutaka and Kyary Pamyu Pamyu are affiliated with Asobisystem, which disseminates Harajuku culture both domestically and internationally, and was born from the new project "KAWAII LAB."

Their second single "Watashino Ichiban Kawaii Tokoro" became popular on Tik Tok, and soon after their debut, they became a popular group.


Although it is a rookie group that has just debuted, half of the members have careers such as former idols and popular child actors on TV, and are accustomed to performing and dealing with the media. They have received a lot of media coverage due to their sudden breakthrough, but so far they have made steady progress without any major fatigue.
The fact that FRUITS ZIPPER is able to live a healthy idol life even after a sudden break is thought to be due to the great contribution of producer Kimura Misa. She used to be a member of an idol group called "Musubizm". Says her friend Dekami-chan, an idol talent. "Thinking about things that Misa-chan couldn't achieve as an idol, things that made her happy when she was an idol, and things that she didn't want to do the other way around, she is raising FRUITS ZIPPER with great care." Kimura Misa was originally planned to be involved in Musubizm behind the scenes. Her sensibility and management from the performer's point of view are major factors that make FRUITS ZIPPER a one-and-only idol group.

The appeal of FRUITS ZIPPER is that it brings a fresh breeze to idol culture with a playful approach typical of Asobisystem.
Their innovative approach is demonstrated not only in their music, but also in media gimmicks and special event live performances. This movie is a document of a special live for Halloween. Here, they are performing live in pumpkin costumes!

On the other hand, each member has a strong will to make their idol dreams come true. Half of the members have experience of being idols in the past, and they want to fulfill their dream with FRUITS ZIPPER, which they almost gave up, and they sometimes talk about the dream and the joy of living an idol life with tears in their eyes. The management also respects that will and communicates appropriately, and the fans understand and deeply sympathize with it. They have succeeded in creating a strong community with their fans in a short period of time.




It can be said that FRUITS ZIPPER is currently at the stage where its brilliant media strategy, the high level of talent of its members, and its playful songs are popular. From there, if the emotional side of the girls, who are supported by enthusiastic fans, becomes well known to many people, they will be able to achieve another big break.

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